Answers · Marketing campaign vs direct sale
What's the difference between an auction/EOI campaign and a direct off-market sale?
Direct answer
An auction or expressions-of-interest (EOI) campaign markets a property publicly, usually through an agent, to find the best price through competition. A direct off-market sale is a private, confidential negotiation with a single buyer, with no public listing. Each suits a different vendor — and an agent can be involved in either route.
A public campaign is built to create tension between buyers, which can be the right approach when a property is likely to attract broad interest and the vendor wants the market to set the price. It comes with a marketing spend, a timeline, and public exposure of the fact that the asset is for sale — which some vendors are entirely comfortable with, and others aren't.
A direct sale trades that public tension for certainty and discretion: no signboard, no listing, no competitors or staff finding out before you're ready to tell them, and a negotiation that can move at the pace both sides want. It suits vendors who know roughly what they want, value confidentiality, or simply don't want the disruption of a public process.
Neither route requires cutting your agent out. We work alongside agents on direct deals just as often as we deal with vendors directly, and we pay agent fees in the normal way — the choice of process is about what suits the vendor and the asset, not about avoiding representation.
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